I recently read an article about photographing an Event. It was really interesting and informative. But the following I found to really sum up what should be the focus for most photographic assignments/projects:
“What Should Your Focus be When Photographing an Event?
Details matter at an event. Organizers put in a lot of work to produce an event of any size with many details to show for it. When photographing an event put on to showcase a product, the product should be your focus. That said, be sure to get shots of attendees interacting with the product. You should always discuss what your client is looking for, but this will most likely be it.
Although a photographer’s job is in part to capture details, their focus should typically be on capturing defining moments. These moments tell a story and evoke a feeling regardless of the type of event. Every photograph delivered should be about something. It can be about an emotion, someone’s reaction, or an interaction between people, but there should be meaning behind each image.
These highlights offer a window into what it was like to be there. Always shoot with intention and never raise your camera to your eye just to snap a shot. Event organizers and marketers do not need thousands of lousy images, they need photographs they can actually use. At private events, people want emotion-filled images that bring them back to a moment. Capturing the height of an expression can be a ringing reminder of exactly how they felt in that moment.”
You can find the full article here